Writing
Field Notes
Notes on customer behavior, technology adoption, product judgment, and the uncomfortable stretch between idea and market.
The writing has a job.
I write to sharpen ideas before they become products, talks, campaigns, or tools. The best notes make the pattern clearer and the next build more obvious.
Latest Notes
All posts on Substack →The Data Center Water Problem
Are data centers actually using an unsustainable amount of water? And maybe more importantly: what does “using water” even mean in this context? Thanks for reading Gunnar’s…
Read on Substack →Don't listen to them. AI is not taking our jobs.
There’s nothing like waking up to yet another now-viral article speaking to the rapid acceleration of artificial intelligence and its ever-growing (and ever-concerning) domination over the…
Read on Substack →Hello
Why write? Why draw? Why film, edit, produce, and publish? Why do, build, or make anything? Why create? I’m not the guy to ask. I’ve done little creating in public, but lots in private.…
Read on Substack →Coming soon
This is Gunnar’s Substack. Subscribe now
Read on Substack →Topics I Keep Coming Back To
Customer Behavior
The moments where people decide, hesitate, trust, buy, abandon, and return.
Technology Adoption
What new tools change inside teams, markets, cost structures, and habits.
Product Judgment
How builders decide what to make before the work becomes expensive.
Go-To-Market
Positioning, acquisition, messaging, and proof from close to the work.