Flagship case study
Home-Services AI CRM
A working AI system across an end-to-end customer workflow.
Workflow
Lead to follow-up
AI role
Analyze and recommend
Control
Human approval
Open to AI implementation roles
I turn business problemsinto working systems.I turn businessproblems intoworking systems.
My background is in customers, sales teams, product launches, and client problems. Today I pair that business experience with hands-on product development to build working systems, often with AI at the center.
02:18:42 UTC
Find the workflowDiscovery, process mapping, and the people doing the job
Decide what AI should touchAnd what stays deterministic, and what stays human
Build it and get it usedWorking systems, narrow pilots, training, adoption
Approach
I understand the business problem, shape the workflow, and build enough of the solution to prove it.
01
Understand the work
I start with the people doing the job, the decisions they make, and the friction slowing them down. The system comes after the problem is clear.
02
Build the first useful version
I turn the workflow into something people can use. That makes the tradeoffs visible and gives the conversation something concrete to react to.
03
Keep it tied to the business
A product is only useful if it fits the work around it. I think about adoption, handoffs, human judgment, and the outcome the system is supposed to improve.
Judgment
How I decide what a system should do.
Use AI when
the input is unstructured, interpretation matters, or several different outputs would all be reasonable.
Use ordinary software when
the rules are already known, the output has to be exact, or permissions, transactions, and records are involved.
Keep a person in it when
the consequences are significant, confidence is low, or the context can't be reliably verified.
Adoption decides whether any of it mattered: a system nobody adopts didn’t work. The hardest problem is often earning trust from someone whose spreadsheet already works for them.
Working proof
You can use the systems yourself.
These are self-directed builds, presented honestly. They show how I turn an AI capability into a complete workflow with an interface, decisions, and a useful outcome.
Other AI builds
Smaller products that demonstrate focused AI workflows.
Functional AI demo
PrepMe
An AI interview workflow that connects candidate context, live conversation, evidence-linked feedback, and targeted workshops with preserved practice progress.
Open the demo ↗
Functional AI demonstration
Steward
An AI planning workflow that turns goals and corrections into reviewable decisions, with validated tools, deterministic calculations, and human approval.
Open the demo ↗Experience
Business experience first. Technical capability added on top.
GunnarNeuman.com
Independent Product BuilderBuilding functional AI products and business systems to test how technology can improve a real workflow.
TouchPoint Marketing Solutions
FounderOwned discovery, strategy, implementation, reporting, and stakeholder coordination for businesses trying to turn limited time and budget into measurable results.
Sub-Zero Group, Inc.
Sales Rotational ProgramRotated through sales operations, product marketing, product launches, showroom sales, and dealer support while learning how a complex business carries an idea into the market.
I want to work on problems worth untangling.
I'm looking for a team that needs someone who can understand the business, work through the ambiguity, and help turn a useful idea into something real.
Get in touch →